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WhatsApp has added some new features this week

The Facebook owned company has added some new features to its app. They have redesigned there storage management tool. They have introduced disappearing feature earlier this week. new feature make it easier to for user to delete irrelevant photos, videos , docs. , etc . messaging service will now have payment feature like other payment apps. lets look on the new feature added by the Whats-app below.

  1. Whats-app disappearing messages

WhatsApp disappearing message feature is going be to same as the telegram . the disappearing feature is of no use because the messages will disappearing after 7 days and till than any one can take screenshot and this make it of no use. this is the one of the main issue i found in this feature because user is allowed to take screen shot.

2. WhatsApp Payment

National Payment Corporation of India (NPCI) has give a green single signal to Facebook owned whatsApp . after updating your app, you will find whatsApp payment feature when you will go to a chat of a person you will find attached icon above of payment.

3. Report a Contact

As we all know that there is already an feature where you can add remove or report a account but now there will be an twist . now you will be asked to submit the evidence . whatsApp will ask you to share recent messages , pics before they take any action.

4. Storage Management Tool

In the new version of the storage management tool you can check all the media and than you can decide if you want to remove those media. In the new feature you can look into the all forwarded media and delete all of them in once. and if you want you can also separately delete all the media of a separate chat.

THE MAMMOTH DIGITAL INDIAN MARKET

India is going to be the largest digital market in the world by 2021. Digital market in India is growing at an unprecedented rate which is creating huge opportunity in the digital world. Marketers now uses digital ways to reach out there target audience.

In 2021 Indian advertising market will reach a market size of 85,250 crore according to the Dentsu Aegis Network Exchange4media Digital Report and Digital Market size will increase to 24,920 crore. Digital Media will contribute 29% of total ad Market in India by 2021.

POST COVID-19

“Intelligence is the ability to adapt to change” -Stephen Hawkins

During the lock-down period in India 100 % increase in online sales is seen. Crisis has caused the psychological shift in how we do things and this shift created an opportunity for the Digital marketers to win consumer trust.

In India Digital Market is the new market of India. In India online Shoppers are expected to reach 200 million by 2025. There are currently 696.77 million Internet user.

More than 400 million people uses Social Networking in India with 290 million Facebook user and 90 million Instagram User.


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