India is going to be the largest digital market in the world by 2021. Digital market in India is growing at an unprecedented rate which is creating huge opportunity in the digital world. Marketers now uses digital ways to reach out there target audience.
In 2021 Indian advertising market will reach a market size of 85,250 crore according to the Dentsu Aegis Network Exchange4media Digital Report and Digital Market size will increase to 24,920 crore. Digital Media will contribute 29% of total ad Market in India by 2021.
“Intelligence is the ability to adapt to change” -Stephen Hawkins
During the lock-down period in India 100 % increase in online sales is seen. Crisis has caused the psychological shift in how we do things and this shift created an opportunity for the Digital marketers to win consumer trust.
In India Digital Market is the new market of India. In India online Shoppers are expected to reach 200 million by 2025. There are currently 696.77 million Internet user.
More than 400 million people uses Social Networking in India with 290 million Facebook user and 90 million Instagram User.